Collection: Hard & Soft Fishing Baits | Lures to Hook the Big Catch
Hook the big one with our Hard & Soft Fishing Baits collection! Featuring lifelike designs and irresistible action, these lures are perfect for targeting bass, saltwater species, and more. Whether you prefer the durability of hard baits or the flexibility of soft plastics, our collection has options for every angler and fishing scenario. Shop now and enjoy free U.S. shipping on all orders!
⛵️ Sail Away with Free U.S. Shipping! ⚓️
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Rapala X-Rap Magnum Stick - Mint Green [XRMAGST17MTG]Rapala X-Rap Magnum Stick - Mint Green [XRMAGST17MTG]
- Regular price
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$29.99 - Regular price
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- Sale price
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$29.99
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Williamson Koika 200 Jig - 5" - 7oz - Silver Pink Purple [KKJ200SPP]Williamson Koika 200 Jig - 5" - 7oz - Silver Pink Purple [KKJ200SPP]
- Regular price
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$18.99 - Regular price
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- Sale price
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$18.99
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Rapala X-Rap Long Cast 5-1/2" Hot Pink UV [SXRL14HPU]Rapala X-Rap Long Cast 5-1/2" Hot Pink UV [SXRL14HPU]
- Regular price
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$20.99 - Regular price
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- Sale price
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$20.99
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Rapala X-Rap Magnum 30 - HD Flying Fish [XRMAG30HDFFU]Rapala X-Rap Magnum 30 - HD Flying Fish [XRMAG30HDFFU]
- Regular price
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$29.99 - Regular price
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- Sale price
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$29.99
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Luhr-Jensen 4-1/8" Dipsy Diver - Fire/Silver Bottom Moon Jelly [5560-001-2510]Luhr-Jensen 4-1/8" Dipsy Diver - Fire/Silver Bottom Moon Jelly [5560-001-2510]
- Regular price
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$20.99 - Regular price
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- Sale price
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$20.99
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Williamson Koika 200 Jig - 5" - 7oz - Black Purple Blue [KKJ200BPB]Williamson Koika 200 Jig - 5" - 7oz - Black Purple Blue [KKJ200BPB]
- Regular price
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$18.99 - Regular price
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- Sale price
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$18.99
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Rapala X-Rap Magnum 30 Bunker [XRMAG30BNK]Rapala X-Rap Magnum 30 Bunker [XRMAG30BNK]
- Regular price
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$29.99 - Regular price
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- Sale price
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$29.99
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Rapala X-Rap Magnum 30 Silver Blue Mackerel [XRMAG30SBM]Rapala X-Rap Magnum 30 Silver Blue Mackerel [XRMAG30SBM]
- Regular price
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$29.99 - Regular price
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- Sale price
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$29.99
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Rapala X-Rap Magnum 15 Blue Sardine [XRMAG15BSRD]Rapala X-Rap Magnum 15 Blue Sardine [XRMAG15BSRD]
- Regular price
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$24.49 - Regular price
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- Sale price
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$24.49
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Rapala X-Rap Magnum 15 Hot Pink UV [XRMAG15HPU]Rapala X-Rap Magnum 15 Hot Pink UV [XRMAG15HPU]
- Regular price
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$24.49 - Regular price
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- Sale price
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$24.49
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Rapala X-Rap Magnum 30 Yellowfin Tuna [XRMAG30YFT]Rapala X-Rap Magnum 30 Yellowfin Tuna [XRMAG30YFT]
- Regular price
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$29.99 - Regular price
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- Sale price
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$29.99
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Rapala X-Rap Magnum 20 Dorado [XRMAG20D]Rapala X-Rap Magnum 20 Dorado [XRMAG20D]
- Regular price
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$25.99 - Regular price
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- Sale price
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$25.99
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Rapala X-Rap Magnum 20 Hot Pink UV [XRMAG20HPU]Rapala X-Rap Magnum 20 Hot Pink UV [XRMAG20HPU]
- Regular price
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$25.99 - Regular price
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- Sale price
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$25.99
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Rapala X-Rap Magnum 30 Purple Mackerel [XRMAG30PM]Rapala X-Rap Magnum 30 Purple Mackerel [XRMAG30PM]
- Regular price
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$29.99 - Regular price
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- Sale price
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$29.99
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Rapala X-Rap Magnum 15 - HD Flying Fish [XRMAG15HDFFU]Rapala X-Rap Magnum 15 - HD Flying Fish [XRMAG15HDFFU]
- Regular price
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$24.49 - Regular price
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- Sale price
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$24.49
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Williamson High-Speed Tuna Catcher Rigged 8 - 8" - Skipjack [HSTC8SJ]Williamson High-Speed Tuna Catcher Rigged 8 - 8" - Skipjack [HSTC8SJ]
- Regular price
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$31.99 - Regular price
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- Sale price
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$31.99
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Williamson High-Speed Tuna Catcher Rigged 7 - 7.5" - Skipjack [HSTC7SJ]Williamson High-Speed Tuna Catcher Rigged 7 - 7.5" - Skipjack [HSTC7SJ]
- Regular price
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$28.99 - Regular price
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- Sale price
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$28.99
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Rapala X-Rap Magnum 30 - HD Squid [XRMAG30HDSQ]Rapala X-Rap Magnum 30 - HD Squid [XRMAG30HDSQ]
- Regular price
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$29.99 - Regular price
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- Sale price
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$29.99
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Rapala X-Rap Magnum Xplode 130 - Clear [XRMAGXP130CLR]Rapala X-Rap Magnum Xplode 130 - Clear [XRMAGXP130CLR]
- Regular price
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$30.99 - Regular price
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- Sale price
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$30.99
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Rapala X-Rap Magnum 40 - HD Flying Fish [XRMAG40HDFFU]Rapala X-Rap Magnum 40 - HD Flying Fish [XRMAG40HDFFU]
- Regular price
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$33.99 - Regular price
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$34.99 - Sale price
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$33.99
Sale -
Rapala X-Rap Magnum 15 - HD Squid [XRMAG15HDSQ]Rapala X-Rap Magnum 15 - HD Squid [XRMAG15HDSQ]
- Regular price
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$24.49 - Regular price
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- Sale price
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$24.49
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Wiliamson High-Speed Tuna Catcher Rigged 7 - 7.5" - Candy Floss [HSTC7CF]Wiliamson High-Speed Tuna Catcher Rigged 7 - 7.5" - Candy Floss [HSTC7CF]
- Regular price
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$28.99 - Regular price
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- Sale price
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$28.99
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Rapala X-Rap Magnum 40 - HD Squid [XRMAG40HDSQ]Rapala X-Rap Magnum 40 - HD Squid [XRMAG40HDSQ]
- Regular price
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$33.99 - Regular price
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$34.99 - Sale price
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$33.99
Sale -
Rapala X-Rap Magnum 20 - HD Flying Fish [XRMAG20HDFFU]Rapala X-Rap Magnum 20 - HD Flying Fish [XRMAG20HDFFU]
- Regular price
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$25.99 - Regular price
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- Sale price
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$25.99
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Williamson High-Speed Tuna Catcher Rigged 8 - 8" - Monte Carlo [HSTC8MC]Williamson High-Speed Tuna Catcher Rigged 8 - 8" - Monte Carlo [HSTC8MC]
- Regular price
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$31.99 - Regular price
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- Sale price
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$31.99
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Rapala X-Rap Magnum 20 - HD Squid [XRMAG20HDSQ]Rapala X-Rap Magnum 20 - HD Squid [XRMAG20HDSQ]
- Regular price
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$25.99 - Regular price
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- Sale price
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$25.99
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Williamson High-Speed Tuna Catcher Rigged 7 - 7.5" - Slushy [HSTC7SL]Williamson High-Speed Tuna Catcher Rigged 7 - 7.5" - Slushy [HSTC7SL]
- Regular price
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$28.99 - Regular price
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- Sale price
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$28.99
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Williamson High-Speed Tuna Catcher Rigged 8 - 8" - Mahi [HSTC8MH]Williamson High-Speed Tuna Catcher Rigged 8 - 8" - Mahi [HSTC8MH]
- Regular price
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$31.99 - Regular price
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- Sale price
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$31.99
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Williamson High-Speed Tuna Catcher Rigged 7 - 7.5" - Dark Knight [HSTC7DK]Williamson High-Speed Tuna Catcher Rigged 7 - 7.5" - Dark Knight [HSTC7DK]
- Regular price
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$28.99 - Regular price
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- Sale price
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$28.99
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Williamson High-Speed Tuna Catcher Rigged 8 - 8" - Slushy [HSTC8SL]Williamson High-Speed Tuna Catcher Rigged 8 - 8" - Slushy [HSTC8SL]
- Regular price
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$31.99 - Regular price
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- Sale price
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$31.99
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Williamson Big Game Catcher 8 - 8.25" - Skipjack [BGCX8SJ]Williamson Big Game Catcher 8 - 8.25" - Skipjack [BGCX8SJ]
- Regular price
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$20.99 - Regular price
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- Sale price
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$20.99
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Williamson Big Game Catcher 8 - 8.25" - Black Knight [BGCX8BK]Williamson Big Game Catcher 8 - 8.25" - Black Knight [BGCX8BK]
- Regular price
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$20.99 - Regular price
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- Sale price
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$20.99
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Williamson High-Speed Tuna Catcher Rigged 7 - 7.5" - Mahi [HSTC7MH]Williamson High-Speed Tuna Catcher Rigged 7 - 7.5" - Mahi [HSTC7MH]
- Regular price
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$28.99 - Regular price
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- Sale price
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$28.99
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Williamson Big Game Catcher 8 - 8.25" - Monte Carlo [BGCX8MC]Williamson Big Game Catcher 8 - 8.25" - Monte Carlo [BGCX8MC]
- Regular price
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$20.99 - Regular price
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- Sale price
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$20.99
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Williamson Big Game Catcher 8 - 8.25" - Candy Floss [BGCX8CF]Williamson Big Game Catcher 8 - 8.25" - Candy Floss [BGCX8CF]
- Regular price
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$20.99 - Regular price
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- Sale price
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$20.99
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Williamson High-Speed Tuna Catcher Rigged 7 - 7.5" - Rasta [HSTC7RS]Williamson High-Speed Tuna Catcher Rigged 7 - 7.5" - Rasta [HSTC7RS]
- Regular price
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$28.99 - Regular price
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- Sale price
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$28.99
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Williamson Big Game Catcher 8 - 8.25" - Slushy [BGCX8SL]Williamson Big Game Catcher 8 - 8.25" - Slushy [BGCX8SL]
- Regular price
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$20.99 - Regular price
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- Sale price
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$20.99
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Williamson High-Speed Tuna Catcher Rigged 8 - 8" - Dark Knight [HSTC8DK]Williamson High-Speed Tuna Catcher Rigged 8 - 8" - Dark Knight [HSTC8DK]
- Regular price
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$31.99 - Regular price
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- Sale price
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$31.99
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Williamson High-Speed Tuna Catcher Rigged 8 - 8" - Rasta [HSTC8RS]Williamson High-Speed Tuna Catcher Rigged 8 - 8" - Rasta [HSTC8RS]
- Regular price
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$31.99 - Regular price
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- Sale price
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$31.99
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Williamson Big Game Catcher 8 - 8.25" - Mahi [BGCX8MH]Williamson Big Game Catcher 8 - 8.25" - Mahi [BGCX8MH]
- Regular price
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$20.99 - Regular price
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- Sale price
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$20.99
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Williamson High-Speed Tuna Catcher Rigged 8 - 8" - Candy Floss [HSTC8CF]Williamson High-Speed Tuna Catcher Rigged 8 - 8" - Candy Floss [HSTC8CF]
- Regular price
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$31.99 - Regular price
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- Sale price
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$31.99
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Williamson High-Speed Tuna Catcher Rigged 7 - 7.5" - Monte Carlo [HSTC7MC]Williamson High-Speed Tuna Catcher Rigged 7 - 7.5" - Monte Carlo [HSTC7MC]
- Regular price
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$28.99 - Regular price
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- Sale price
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$28.99
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Luhr-Jensen 2-1/4" Dipsy Diver - Silver/Silver Bottom Crush [5560-030-2508]Luhr-Jensen 2-1/4" Dipsy Diver - Silver/Silver Bottom Crush [5560-030-2508]
- Regular price
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$10.99 - Regular price
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- Sale price
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$10.99
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Rapala X-Rap Twitchin Minnow 4" Electric Chicken [SXRT10EC]Rapala X-Rap Twitchin Minnow 4" Electric Chicken [SXRT10EC]
- Regular price
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$13.99 - Regular price
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- Sale price
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$13.99
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Rapala X-Rap Magnum Xplode 170 - Mullet [XRMAGXP170MU]Rapala X-Rap Magnum Xplode 170 - Mullet [XRMAGXP170MU]
- Regular price
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$30.99 - Regular price
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- Sale price
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$30.99
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Rapala X-Rap Magnum Xplode 170 - Dorado [XRMAGXP170D]Rapala X-Rap Magnum Xplode 170 - Dorado [XRMAGXP170D]
- Regular price
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$30.99 - Regular price
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- Sale price
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$30.99
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Rapala X-Rap Magnum Xplode 170 - Blue Sardine [XRMAGXP170BSRD]Rapala X-Rap Magnum Xplode 170 - Blue Sardine [XRMAGXP170BSRD]
- Regular price
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$30.99 - Regular price
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- Sale price
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$30.99
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Rapala X-Rap Magnum 15 Hot Head [XRMAG15HH]Rapala X-Rap Magnum 15 Hot Head [XRMAG15HH]
- Regular price
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$24.49 - Regular price
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- Sale price
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$24.49
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Williamson Kensaki 280 Jig - 7.25" - 9-7/8oz - Mack Daddy [KSJX280MD]Williamson Kensaki 280 Jig - 7.25" - 9-7/8oz - Mack Daddy [KSJX280MD]
- Regular price
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$21.99 - Regular price
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- Sale price
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$21.99
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Williamson Kensaki 220 Jig - 6.75" - 7-3/4oz - Mack Daddy [KSJX220MD]Williamson Kensaki 220 Jig - 6.75" - 7-3/4oz - Mack Daddy [KSJX220MD]
- Regular price
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$20.99 - Regular price
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- Sale price
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$20.99
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Williamson Kensaki 220 Jig - 6.75" - 7-3/4oz - Candy Floss [KSJX220CF]Williamson Kensaki 220 Jig - 6.75" - 7-3/4oz - Candy Floss [KSJX220CF]
- Regular price
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$20.99 - Regular price
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- Sale price
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$20.99
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Williamson Kensaki 220 Jig - 6.75" - 7-3/4oz - Blue Lagoon [KSJX220BL]Williamson Kensaki 220 Jig - 6.75" - 7-3/4oz - Blue Lagoon [KSJX220BL]
- Regular price
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$20.99 - Regular price
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- Sale price
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$20.99
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Williamson Kensaki 220 Jig - 6.75" - 7-3/4oz - Hot Sauce [KSJX220HS]Williamson Kensaki 220 Jig - 6.75" - 7-3/4oz - Hot Sauce [KSJX220HS]
- Regular price
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$20.99 - Regular price
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- Sale price
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$20.99
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Williamson Kensaki 280 Jig - 7.25" - 9-7/8oz - Hot Sauce [KSJX280HS]Williamson Kensaki 280 Jig - 7.25" - 9-7/8oz - Hot Sauce [KSJX280HS]
- Regular price
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$21.99 - Regular price
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- Sale price
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$21.99
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Williamson Kensaki 280 Jig - 7.25" - 9-7/8oz - Silver Blink [KSJX280SB]Williamson Kensaki 280 Jig - 7.25" - 9-7/8oz - Silver Blink [KSJX280SB]
- Regular price
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$21.99 - Regular price
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- Sale price
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$21.99
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Williamson Kensaki 220 Jig - 6.75" - 7-3/4oz - Chartreuse Blink [KSJX220CB]Williamson Kensaki 220 Jig - 6.75" - 7-3/4oz - Chartreuse Blink [KSJX220CB]
- Regular price
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$20.99 - Regular price
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- Sale price
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$20.99
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Williamson Kensaki 280 Jig - 7.25" - 9-7/8oz - Slushy [KSJX280SL]Williamson Kensaki 280 Jig - 7.25" - 9-7/8oz - Slushy [KSJX280SL]
- Regular price
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$21.99 - Regular price
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- Sale price
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$21.99
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Williamson Kensaki 280 Jig - 7.25" - 9-7/8oz - Candy Floss [KSJX280CF]Williamson Kensaki 280 Jig - 7.25" - 9-7/8oz - Candy Floss [KSJX280CF]
- Regular price
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$21.99 - Regular price
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- Sale price
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$21.99
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Williamson Kensaki 280 Jig - 7.25" - 9-7/8oz - Spooky [KSJX280SP]Williamson Kensaki 280 Jig - 7.25" - 9-7/8oz - Spooky [KSJX280SP]
- Regular price
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$21.99 - Regular price
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- Sale price
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$21.99
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Williamson Kensaki 280 Jig - 7.25" - 9-7/8oz - Blue Lagoon [KSJX280BL]Williamson Kensaki 280 Jig - 7.25" - 9-7/8oz - Blue Lagoon [KSJX280BL]
- Regular price
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$21.99 - Regular price
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- Sale price
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$21.99